In fact, the online dating service OKCupid, owned by Match.com is facing a consumer fraud class action lawsuit. The lawsuit alleges the company of attracting consumers to a premium level in a fraudulent way. The lawsuit states that the ‘’A-List’’ upgrade actually offered consumers no benefits. In addition to that, the consumer fraud class action accuses OKCupid of being informed about this fact. The consumer had to pay this sum of money for connecting with subscribers who ‘’liked‘’ his profile. The suit alleges that OKCupid violated the following laws: the Illinois Dating Referral Services Act, the Illinois Consumer Fraud and Deceptive Business Practices Act. The plaintiff Chad Perkins filed the lawsuit in the Eastern Division of the Northern District of Illinois.
More details about OKCupid consumer fraud lawsuit
Actually, Perkins points out that the dating website attracts its subscribers to use ‘’A-List’’ account program. It is a premium service that allows users to see people who ‘’liked’’ their profiles. According to the lawsuit, the plaintiff found out later that the ‘’premium upgrade’’ wasn’t active. This means that he paid extra money but didn’t get the expected service.
OKCupid consumer fraud class action lawsuit has the screenshots of the plaintiff’s profile. Thus, it shows that about 40 subscribers liked his profile. The company was constantly enticing Perkins to turn to A-List service to view these subscribers. The lawsuit notes that after making the payment, he faced a great disappointment. Perkins became aware that the majority of accounts were ‘’dead.’’ For this reason, interacting with users became impossible.
The class action claims that the plaintiff informed OKCupid about this issue. However, the company simply told Perkins that it’s a one-time error. The employee of the company pointed out that their developers knew about the problem and were trying to correct it. Furthermore, the Match Group representative added that they had no idea about the issue and never did it deliberately. According to the information provided by the company, the cause of the error was a software bug.
William M. Sweetnam of Sweetnam LLC is representing Perkins. The plaintiff is seeking more than $5 million in damages. However, he failed to mention the exact number.
It’s interesting to note that the online dating website OKCupid was launched in 2004. The owner of OKCupid is the Match Group, which offers users certain services free of charge. They also have a lot of paid add-on options, which have very strict cancellation policies.