Are Pampers Natural Clean Baby Wipes Really Natural?

Pampers Natural Clean Baby Wipes

Procter & Gamble Co. is facing a class action lawsuit filed in the District Court for the Southern District of New York. Yitzchak Kopel, Scott A. Bursor, Joseph I. Marchese, Neal J. Deckant, and Frederick J. Klorczyk III of Bursor & Fisher PA are representing the plaintiff. The suit alleges the defendant’s Pampers Natural Clean baby wipes contain synthetic elements. Thus, the company is accused of falsely advertising its products as ‘’natural.’’


The plaintiff is Tyoka Brumfield, who says the defendant provided consumers with misleading information concerning ‘’natural’’ labeling of Pampers Natural Clean baby wipes. She considered the company’s advertisement reliable and paid a significant sum of money to purchase the product. Brumfield points out she wouldn’t have bought these baby wipes if she had known their labeling is false.

Additionally, the plaintiff states ‘’natural’’ products lack any natural ingredients. In other words, there is no difference between the defendant’s natural and non-natural products. However, consumers have to pay more to obtain ‘’natural’’ baby wipes, as the defendant provides a misleading representation.

Pampers Natural Clean baby wipes not only don’t contain natural ingredients but are dangerous, as the plaintiff assures. The reason is that these baby wipes are made with non-natural ingredients, like caprylate, xanthan gum, and disodium EDTA.


It’s worth pointing out that before the end of 2015, among the ingredients of the baby wipes was also phenoxyethanol. In fact, the U.S Food and Drug Administration warns consumers that it can lead to vomiting and diarrhea. As a consequence, kids may suffer from dehydration.

Furthermore, Brumfield refers to reports provided by French health regulators. According to these reports, using phenoxyethanol in products for kids is dangerous because of reproductive and developmental toxicity.

The plaintiff is certain that the defendant knew about the existence of these reports, but didn’t stop using the ingredient in its Pampers Natural Clean baby wipes.

She has bought a lot of Pampers Natural Clean baby wipes from 2014 to 2017. The plaintiff explains that she thought ‘’Natural Clean’’ means a product which contains only natural elements. She believed that it lacks any chemicals which may have a negative impact on her child’s health.

Pampers class action lawsuit alleges the defendant violated the New York General Business Law through false advertising and deceptive business practices.

What the plaintiff seeks

The plaintiff is seeking to represent a Class of any person who bought Pampers Natural Clean wipes in New York.  She seeks the following: an award of compensatory, statutory, as well as punitive damages, attorney and court fees. These also include restitution and other forms of equitable relief.

About the company

Procter & Gamble Co. or P&G is a U.S. consumer goods corporation. The headquarters of P&G is in Ohio. The foundation of the company dates back to 1837 and the co-founders are William Procter and James Gamble. The company offers consumers cleaning and personal care, hygienic products, etc. It’s interesting to note that previously, Procter & Gamble Co. was also selling foods, snacks, and beverages, as it owned Pringles.

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