Two consumers filed a class action lawsuit against Puritan’s Pride. The suit claims the vitamin manufacturer’s promotion ‘’Buy One Get One’’ is deceptive. That’s to say, it doesn’t help consumers save their financial means. The reason is that these savings are built into the price of the products, as the suit states.
According to the complaint, the vitamin manufacturer notes this promotion is valid only for a short timeframe. However, this is not true, as the suit asserts it was available for the previous four years.
Currently, there is an ongoing investigation, which doesn’t refer only to sales in the state of California.
The plaintiffs who filed the lawsuit against Puritan’s Pride are two customers who are the residents of California. They bought different products as a part of the promotion.
The complaint accused the company of practicing fake, as well as misleading marketing and advertising campaign. In addition to that, the plaintiffs asserted the promotions of these products were always available.
More details
Here is the list of products that the top vitamin manufacturer’s customers bought: Grapefruit 100% Pure Essential Oil, Garcinia Cambogia, as well as Coconut Oil for Skin & Hair. It also includes Vitamin D3, Probiotic Acidophilus, Calcium and Zinc. The suit aims to apply to all the products based on the company’s marketing practices.
According to the class action lawsuit, the federal law requires companies to practice caution when offering free merchandise to consumers. That’s to say, all the efforts should be made to make sure that customers are neither deceived nor misled.
The federal law also refers to the meaning of the word ‘’free’’. It should be based on a regular price. In other words, consumers should make sure that they don’t pay anything for that article. Furthermore, it should be no more than the regular price for the other.
Here is what the federal law says concerning the promotion period. It should be no more than six months and during 12 months. Moreover, it should include a 30-day break from such offers prior to making another one within 12 months.
Thus, lawsuit claims that one of the largest vitamin manufacturers violated California consumer protection laws by its sale practices.
